With the advent of social media, small businesses have an unprecedented ability to promote themselves. Social media savvy business owners can advertise their businesses in novel ways for a fraction of the cost of traditional advertising. Businesses that want to thrive in the new economy must take advantage of the social media tools available today.
Facebook is a great platform for businesses to share information about themselves. They can use the Profile feature to explain their mission statement, their strengths and what makes them different from their competitors. Photos can help introduce the staff or showcase particular products. The business’ Facebook page can store contact information and provide directions to the business. Entries can help explain policies to potential customers or share information about upcoming specials. A Facebook page gives customers a new way to interact with the business, and makes it easy to run mini-contests to increase customer participation. Facebook is a great way for businesses to provide static information without the expense of a dedicated website.
By sharing its employees’ LinkedIn profiles, businesses can help customers feel comfortable with the staff. LinkedIn can help highlight the staff’s expertise and grow confidence in the business. LinkedIn may also help a business gain new contacts, leading to new business opportunities.
Twitter is excellent for quickly sharing important information with a large number of people. Businesses can use Twitter to advertise an impromptu sale. Twitter can be used to let customers know about new arrivals. A private Twitter feed might be a good way to help employees keep up to date; one employee can quickly share pertinent information with all of his or her coworkers without having to talk to each and every coworker individually. Twitter also provides customers with an easy way to get an answer to a simple question.
Social media are a powerful tool for modern businesses. With a little bit of work and creativity, businesses can find new ways to reach and interact with their customers and themselves. Social media tools have reinvented how business is done; effective use of these new tools is vital for businesses to succeed.